Media & brand
A continuous journey, drawn as one line.
The InfiniaTrips signature is a journey ribbon: an infinity that never closes, rising into an arrow. Endless possibility, always moving forward.
Logo
The mark
Why a ribbon, and why it rises.
The crossed ribbon is the infinity of possible journeys: flights, rails, roads and stays woven into one line. One end starts as a fine thread and grows into a confident stroke, the way a plan becomes a trip.
The other end lifts away from the loop into an arrow. Progress, departure, the moment you leave the gate. The same path draws itself on screen when the site first opens.
The wordmark pairs a firm “Infinia” in Cool Ink with “Trips” in Royal Blue. On dark grounds it turns to white and ice blue.
Colour
Royal blue and white. Never gold overload.
- #265EF0 Royal Blue Actions, links, the emblem
- #0C2057 Deep Sapphire Afterglow surfaces, depth
- #071946 Midnight Blue Footer, night bands
- #EAF3FF Sky Tint Soft fills, highlights
- #FFFFFF Cloud White Daylight canvas
- #12285C Cool Ink Text on light
Typography
Editorial serif, precise sans.
Instrument Serif for cinematic headings, used sparingly. Inter for every booking detail, price, filter and form, because clarity is part of luxury.
Aa Journeys
Instrument Serif · Display, 56–96 px
Aa Every way to go
Inter · Interface and body, 15–18 px · 8 px rhythm
Downloads
Brand files
- Primary logo · SVG For light backgrounds
- Inverse logo · SVG For deep blue or dark photography
- White logo · SVG Single colour, for busy imagery
- Emblem · SVG The journey ribbon on its own
- App icon · SVG Rounded square, 512 artboard
- Primary logo · PNG 1200 px wide, transparent
Please do
- Keep clear space at least the height of the “I” around the logo.
- Use the inverse logo on deep blue and dark photography.
- Keep the emblem at 24 px or larger on screen.
Please don’t
- Recolour, stretch, outline or add effects to the mark.
- Rebuild the wordmark in another typeface.
- Imply a partnership or endorsement without a written agreement.
Boilerplate
About InfiniaTrips, in one paragraph
InfiniaTrips is a destination-first, budget-intelligent travel platform for flights, stays, trains, metro, buses, holidays, pilgrimage, education and medical travel, with ATLAS, InfiniaTrips’ own travel AI, which plans trips around a budget from live flight and hotel prices.
Press enquiries: hello@infiniatrips.com